Establish the vision
Launch the mission, parent journeys and Salesforce-connected enquiries. Build the structure for what follows.
WEBSITE PROPOSAL · OCTOBER 2026
Wellington College
International Kenya
Website design, build and Salesforce integration.
Three phasesNovember 2026 – April 2028
- Prepared for
- Deborah Stanford
Head of Admissions & Marketing - Prepared by
- Mark Heath · Rooted
02 / WEBSITE PROPOSAL
Project summary
A distinctive digital home for Wellington Kenya’s vision of human flourishing.
The opportunityA new approach to education.
A new approach to education.
A website shaped around it.
Wellington is rethinking education for the age of AI. Kenya can bring that ambition to life, with happiness, health and wellbeing as visible as academic achievement.
A bespoke site gives us the freedom to express that vision through immersive storytelling and different routes for families, then grow the detail as the school takes shape.
Wellington’s human-flourishing framework ↗January 2027
Introduce the people
Bring in the Head’s voice, founding team and events as the community begins to form.
Complete the school story
Detailed learning, school life and admissions pages, ready for the main marketing push.
A team alongside DeborahStrategy, design, copy and development in Nairobi, with ongoing updates and site care through opening.
03 / WEBSITE PROPOSAL
The digital experience
Help each family imagine what their child’s life at Wellington could become.
Explore the possibility.
Then find your path.
We propose a website that reveals Wellington through moments, people and places. Families can follow the story that matters to them, moving naturally from discovery to a conversation with admissions.
01
Feel the vision. Connect curiosity, belonging and happiness to tangible experiences.
02
Choose a route. Adapt the journey to age, interests and day or boarding needs.
03
Build confidence. Bring the relevant people, practical details and enquiry step together.
Illustrative website interactionChoose a route ↓
For a parent at the beginning
A place to grow with confidence.
A route that begins with the child’s experience, then answers the parent’s practical questions.
- 01Discover play, curiosity and belonging
- 02Explore spaces and meet the people who care
- 03Understand entry and arrange a conversation
Enquire about Early Years→
For a family looking further afield
Imagine a home away from home.
A route that connects independence and opportunity with reassurance about daily life and care.
- 01Explore a day and evening at Wellington
- 02Meet the pastoral team and discover house life
- 03Find travel, visits and boarding admissions
Explore boarding with admissions→
For a pupil and their family
Picture what comes next.
A route led by interests and ambitions, connecting academic choices to wider opportunities.
- 01Explore learning, creativity and future skills
- 02See the Senior School and A Level pathways
- 03Find guidance, entry requirements and next steps
Discuss a Senior School place→
Concept direction for development with the school; content grows as the programme is confirmed.
04 / WEBSITE PROPOSAL
Creative direction
“Throw the rulebook out” — with a clear purpose behind every interaction.
The design ambitionMake the vision
Make the vision
something families can explore.
Bold layouts, expressive typography, moving image and considered motion can make the experience feel as forward-looking as Wellington’s educational ambition.
We will explore distinctive creative routes, prototype the key interactions and agree the direction before building.
Stories that unfold
Scroll-led chapters connect learning, wellbeing and possibility through images, words and movement.
A campus to discover
Clickable spaces in approved renders reveal the experiences they will make possible.
Journeys with character
Age, interests and family needs shape what visitors explore and how they enquire.
Built around supplied imagery and CGI, with responsive layouts, accessible controls and fast loading. Interactions agreed during design.
05 / WEBSITE PROPOSAL
Website structure
Build the structure now. Add depth when the school has the people, programme and detail to support it.
January 2027 · 8 launch pages
Home & vision
The ambition, human flourishing and Kenya’s place in it.
Why Wellington
Purpose, values and the wider Wellington family.
Learning overview
The journey from Early Years to A Levels, at the detail available now.
Day & boarding
The intended experience and family routes.
Campus & Tatu City
Approved renders, setting and construction updates.
Admissions
Enquire, visit and apply, connected to Salesforce.
News
An editable home for progress and announcements.
Contact
A direct route to the admissions team.
Reusable page templates, CMS collections and navigation are prepared for later expansion. Detailed curriculum pages follow confirmed Kenya content.
April 2027 · The school takes shape
The Head
Welcome, vision and leadership of the Kenya school.
Founding team
Profiles and expertise as appointments are confirmed.
Events
Open days, information sessions and tracked sign-ups.
Life at Wellington
Stories that make the emerging community visible.
Learning & care
Add programme detail as the Head and team confirm it.
Home & vision refresh
Bring the school’s developing voice into the core pages.
The Head’s arrival guides this phase. New content is added to the same structure, with no rebuild.
Ready April 2028 · A complete school website
About Wellington
Purpose · values · network · Head & team
Learning by stage
Curriculum · Early Years · Junior · Senior · A Levels · university guidance
School life & care
Wellbeing · day & boarding · sport · music · arts · service
Future skills
AI & digital literacy · entrepreneurship · innovation, as confirmed for Kenya
Campus & community
Tatu City · facilities · virtual tour · news · events
Admissions
How to apply · fees · scholarships · FAQs · visits · family landing pages
Academic page depth is informed by the Lagos site; Kenya’s final programme and page content are agreed with the school. News, contact and enquiries remain available throughout.
06 / WEBSITE PROPOSAL
Enquiries and Salesforce
Forms connect directly to Salesforce, so admissions can follow up without re-entering the details.
- 01Visit
A parent arrives
From search, social, an ad, an event QR code or a referral. Available source data is recorded.
- 02Submit
Enquire or apply
A short enquiry form or full application, designed for mobile.
- 03Record
Create the Salesforce lead
Source, campaign, landing page, year of entry and day or boarding are stored with the enquiry.
- 04Respond
Admissions follows up
The parent receives an automatic reply and the admissions team gets an alert.
Analytics and pixels
Google Analytics 4, Meta, TikTok and LinkedIn, checked on every form.
Consent records
Consent captured and stored against each record, aligned with Kenya’s Data Protection Act.
2028 campaign reporting
Visits and enrolments can feed back from Salesforce to the ad platforms when spend starts.
07 / WEBSITE PROPOSAL
Phase 1 deliverables
November 2026 start · Eight production weeks · January 2027 launch window.
01
Content and design
Story and messaging
Workshop with Deborah to translate human flourishing into a distinctive Kenya story and family journeys.
Design
Distinctive creative routes, homepage and key interaction prototypes, agreed within Wellington’s brand before development.
Copywriting
Copy for every Phase 1 page, using the brochure, brief and workshop, for the school’s approval.
02
Build and integration
Framer and CMS
Eight launch pages with News CMS, reusable templates for future stages and handover training.
Salesforce forms
Enquiry and application forms, source capture, automatic replies and admissions alerts.
Tracking and search
Analytics, ad pixels, schema, sitemap, metadata and speed checks.
08 / WEBSITE PROPOSAL
Phases 2 and 3
Add the people in 2027, then complete the admissions site for the 2028 marketing push.
Phase 2April 2027
People & community
- The Head’s welcome and vision
- Founding team profiles
- Events and tracked sign-ups
- Stories on learning and school life
- Core pages refreshed with the Head
Programme detail added as confirmed · Copy included
Phase 3Ready April 2028
The complete site
- Early Years, Junior, Senior & A Level pages
- Wellbeing, boarding and wider school life
- Full admissions, fees and scholarships
- Family pages, virtual tour and guide
- Speed, forms and campaign tracking checks
Kenya content agreed with the school · Copy included
Included site careUp to 3 hours / monthFebruary 2027 – September 2028
Small updates, news uploads on request and a monthly check that forms reach Salesforce.
09 / WEBSITE PROPOSAL
Future phase: parent portal
An optional extension as families enrol and the school becomes operational.
Beyond the public websiteA secure home for
A secure home for
the school community.
We can design and deliver a parent portal connecting families to the information and services they need, alongside the public website.
We would shape it around Wellington’s chosen school and admissions systems, integrating an existing platform or developing a dedicated parent area where appropriate.
Potential features01 02 03
Parent information
Notices, calendars, school documents and useful resources in one place.
Applications & onboarding
Forms, document uploads and next steps, connected to the chosen admissions system.
Connected school services
Access to reports, bookings or payments, where supported by the school’s systems and access permissions.
Separate future scopeTiming, features, platform licences and integration costs would be agreed and quoted separately. Not included in the three website phases.
10 / WEBSITE PROPOSAL
Delivery schedule
Eight production weeks for Phase 1, followed by planned updates as the school develops.
Week 1Week 2Week 3Week 4Week 5Week 6Week 7Week 8
Discover & define
Design & prototype
Build & connect
Test & launch
Discovery
Workshop, inputs and family journeys.
Story & structure
Messaging, sitemap and copy outline.
Design & prototype
Creative routes, key interactions and sign-off.
Build & connect
Framer, CMS, content and Salesforce.
Review & test
Mobile, accessibility, forms and tracking.
Launch & handover
Final approval, publishing and training.
November start → January launch windowEight production weeks; the calendar allows for the December break and approvals. Brand assets, CGI and Salesforce access are needed at kickoff.
Workstream · duration
Nov 2026Apr 2027Sep 2027Apr 2028Sep 2028
Foundation 8 weeks
Nov 2026 – Jan 2027
Eight production weeks: discovery, story, design, build, testing and handover. January launch window allows for the December break and approvals.
People ~4 weeks
Mar – Apr 2027
Indicative four-week update around the Head’s April arrival; exact production dates agreed with the school.
Full site ~8 weeks
Feb – Mar 2028
Indicative eight-week production window to complete content and testing before April 2028 marketing.
Site care Through opening
Feb 2027 – Sep 2028
Up to three hours each month for updates, news uploads and form checks, continuing through September 2028 opening.
January 2027Phase 1 live
April 2027Head & people update
April 2028Marketing-ready site
September 2028School opens
Hover or focus a bar for the delivery detail. Later production windows are indicative and follow the Head’s arrival and confirmed school content.
11 / WEBSITE PROPOSAL
Project team
One lead, one school approver and a weekly project update.
Mark Heath
Co-founder & CEO · Your lead
Sebastian Friedrich
Co-founder & COO · Delivery
Eva Martí
Web, UX/UI & project management
Maria Cortés
Web development
Julia de la Guerra
Brand & design
Alfie Agnew
CRM & AI · Salesforce connection
Julian Muhoho
Data, audience & strategy
Leo Amador
Tracking, paid media & funnels
Project contactMark Heath · mark@rootedsocial.co
12 / WEBSITE PROPOSAL
Fees and payment schedule
Three phases, invoiced separately. Each phase is 50% at the start and 50% on launch, on 7-day terms.
Total project fee$15,000
Includes design, copy, development, Salesforce integration and site care through the September 2028 opening.
| Phase | 50% to start | 50% on launch | Phase total |
|---|---|---|---|
| 01 · FoundationVision, core pages, CMS and Salesforce | $4,225November 2026 kickoff | $4,225January 2027 launch | $8,450 |
| 02 · PeopleHead, team, events and page updates | $1,500At Phase 2 kickoff | $1,500April 2027 update | $3,000 |
| 03 · Full siteDetailed school pages and marketing readiness | $1,775At Phase 3 kickoff | $1,775Ready by April 2028 | $3,550 |
| Total | $7,500 | $7,500 | $15,000 |
Site care includedUp to 3 hours a month, February 2027–September 2028: updates, news uploads and monthly Salesforce form checks.
Hosting
Framer: around $35 / month, paid by the school.
Other school costs
Salesforce licences, photography and paid media.
Taxes
USD fees, excluding VAT and withholding tax.
13 / WEBSITE PROPOSAL
Terms and next steps
- Payment
- Each phase: 50% at start, 50% at launch. 7 day terms.
- Revisions
- Two rounds per design stage.
- Approvals
- One approver. Two working days, then deemed approved.
- Ownership
- The site, design and copy belong to the school on final payment.
- School inputs
- Brand guidelines, imagery and CGI, fees and admissions dates, and Salesforce admin access.
- Not included
- Photography and film, chatbot or WhatsApp tools, and paid media. Quoted separately if needed.
Next steps
- 01
Approve
Confirm the proposal and Phase 1 deposit.
- 02
Kick off
Meet at Tatu City in the first week of November.
- 03
Workshop
Agree the site’s story with Debbie and review the brand guidelines.
- 04
Design review
Homepage design for sign-off within three weeks.
- 05
Launch
Phase 1 live by the end of January 2027.
14 / WEBSITE PROPOSAL
Our commitment
Wellington College International Kenya × Rooted
A digital presence that does justice to the school you are creating.
Wellington Kenya has the opportunity to make human flourishing visible from its very beginning. The website should help families feel that possibility: the curiosity, happiness, confidence and sense of belonging this education can create.
Express the vision with care
Work closely with Deborah and the school’s leaders to represent the educational ambition accurately, with a distinctive Kenya identity.
Make it something people can experience
Use design, storytelling and interaction to turn an ambitious idea into a journey families can explore and understand.
Stay alongside the team
Build the foundation, develop it as the school takes shape, and provide the practical support a lean team needs through opening.
Mark HeathCo-founder & CEO · Rooted
mark@rootedsocial.co ↗